A scholar who studies consumer decision-making explains just what it is in the human mind that makes people susceptible to nudges toward one behavior or another.
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Technology has taken the old sales tactic of time-limited offer to a whole new level. But for the tactic to work requires a Goldilocks zone between being too pushy and not all.
There’s a lot of research in consumer behaviour that disputes the notion “more is better”. But it really depends on what type of personality you have.
Pot taxes will change the ability of some to purchase recreational marijuana.
New research on consumer behavior shows that we tend to match some types of choices the people around us make, but not others.
Insights from behavioural (and traditional) economics help explain why discounting – both real and fake – is such an effective marketing ploy.
The IKEA effect is caked in myth, but the phenomenon of consumers valuing their own efforts is proven and potent.
Research shows that moving from a larger dwelling to a tiny home can change behavior in surprising ways.
Many communities are banning single-use plastic shopping bags to reduce pollution, but a study in California shows that some consumers responded by purchasing more heavy plastic trash bags.
Studies show a weak relationship between tip amounts and quality of service. But the color gold seems to have a way of making diners feel wealthier – and more generous.
Traditional retailers want to lure you back with a shopping experience that online stores just can’t provide.
Many people become more forgiving of poor service if there are Christmas symbols around.
Hidden slavery is a growing global problem but we continue to turn a blind eye and embrace a seemingly insatiable demand for fast, cheap goods and services.
Nearly half the eggs sold in Australia are free-range, but only 5% of pork comes from pigs raised outdoors.
Meet the ‘Yeah-buts’ - those who know plastic is bad for the environment, but can’t get behind the bag ban because it affects their own convenience. This mindset can stall the best-laid green plans.
Many children receive gift cards or even ask for them so they can choose their own presents. But are youngsters ready to handle the wiles of advertisers and the complexities of ‘credit’ on a card?
Research shows the majority of consumers have low financial knowledge and experience, but they are also prone to behavioural biases that don’t help.
Trying to keep cool this summer while not blowing the power bill? A new mobile game aims to encourage energy efficiency - and research shows it can be more effective than simple advertising campaigns.
A retail scholar explains what drives consumers to behave badly on one of the busiest shopping days of the year.
The success of the plastic bag ban announced by Australia’s big two supermarkets will hinge on whether they can persuade customers to change an engrained behaviour - without annoying them.
Principais colaboradores
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Professor of Marketing and Consumer Behaviour, Queensland University of Technology
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Senior Lecturer in Retail Marketing, University of Tasmania
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Omar H. Fares é um amigo do The Conversation.
Lecturer in the Ted Rogers School of Retail Management, Toronto Metropolitan University
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Associate Dean - School of Business and Law, Edith Cowan University
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Professor and Associate Dean of Engagement & Inclusion, Ted Rogers School of Management, Toronto Metropolitan University
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Professor of Marketing, University of Birmingham
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Associate Professor, Queensland University of Technology
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Reader in Consumer Psychology, Anglia Ruskin University
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PhD student, University of Sydney
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Pro Vice-Chancellor and Professor of Marketing, University of Tasmania
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Professor of Animal Behaviour and Welfare, University of Sydney
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Senior lecturer, Queensland University of Technology
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Lecturer (Assistant Professor), Queensland University of Technology
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Professor of Marketing and Consumer Research, University of Birmingham
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Professor and Academic Dean of the School of Economics, The University of Queensland
