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Artículos sobre Communication

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Important, accurate messages delivered by the right people at the right time are crucial in a pandemic. Ziyaad Douglas/Gallo Images via Getty Images

Three key drivers of good messaging in a time of crisis: expertise, empathy and timing

For science communicators to be effective, best practice principles need to be applied to the design of messages, the choice of who conveys those messages, and their tone and timing.
Two illustrators for the CDC created an iconic image that would become ingrained in the minds of millions. Alissa Eckert, Dan Higgins/CDC

Visualizing the virus

Far from alarmist, images of the coronavirus seem to communicate patience and trust in science – both of which will be needed in the coming weeks and months.

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