MEC built a leadership team that lacked any obvious understanding of co-operatives and fostered a culture that started to see member involvement as a problem rather than a strength.
A Mountain Equipment Co-op store in Montréal .
(THE CANADIAN PRESS/Paul Chiasson)
Since its inception, Mountain Equipment Co-op has collected information on every single transaction of each of its five million members. In the current digital economy, this data is a goldmine.
There is a long history of ‘visual apartheid’ in the advertising of the outdoors industry – an absence of Indigenous, Black and other people of colour.
(Unsplash/Esther wiegardt)
Canada’s iconic retailer of outdoor adventure gear recently decided to change its mostly white image by diversifying the catalogue to better reflect the reality of its customers.