Articles sur Communication

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Important, accurate messages delivered by the right people at the right time are crucial in a pandemic. Ziyaad Douglas/Gallo Images via Getty Images

Three key drivers of good messaging in a time of crisis: expertise, empathy and timing

For science communicators to be effective, best practice principles need to be applied to the design of messages, the choice of who conveys those messages, and their tone and timing.
Two illustrators for the CDC created an iconic image that would become ingrained in the minds of millions. Alissa Eckert, Dan Higgins/CDC

Visualizing the virus

Far from alarmist, images of the coronavirus seem to communicate patience and trust in science – both of which will be needed in the coming weeks and months.
Behavior is changing because of the coronavirus. Is perceived risk the reason why? AP Photo/Steven Senne

Americans disagree on how risky the coronavirus is, but most are changing their behavior anyway

Using a survey taken from March 10 – March 16, social scientists tried to untangle the complicated connection between feelings of vulnerability and behavior change in response to the coronavirus.
blankAn airline passenger checks his smart phone at Montreal–Trudeau International Airport, Friday, March 20, 2020, as COVID-19 cases rise in Canada and around the world. (Graham Hughes/THE CANADIAN PRESS)

#COVID19: Social media both a blessing and a curse during coronavirus pandemic

In an age of social media and the propensity for misinformation to spread like wildfire, organizations and governments should consider social media strategies in pandemic response planning.

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