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Articles sur Crisis management

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Holden’s latest ad campaign promises “We’re here to stay”, but it seems to have misread the market. AAP/Holden

Holden’s issue advertising campaign misses the mark

In the shadow of its worst ever annual sales figures – fewer than 28,000 Commodores sold in 2013 – Holden is persisting with an extraordinary advertising campaign to “explain” its decision to cease car…

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