Finding good gifts can be tricky. Here are some research-backed tips to help you with your holiday shopping.
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Choosing the wrong gift can damage a relationship. Here is some advice, based on decades of research, on how to side-step the pitfalls.
Many children receive gift cards or even ask for them so they can choose their own presents. But are youngsters ready to handle the wiles of advertisers and the complexities of ‘credit’ on a card?
Removing expiry dates should increase sales and give consumers more flexibility, but it could also increase costs.
The NSW government is set to mandate a 3 year minimum expiry period for gift cards, but it isn’t clear that this will solve the problem of unredeemed cards.
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Associate Professor of Marketing, University of Technology Sydney
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Louise Grimmer est un·e adhérent·e de The Conversation
Senior Lecturer in Retail Marketing, University of Tasmania
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Pro Vice-Chancellor and Professor of Marketing, University of Tasmania
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Lecturer - School of Business (Accounting), Western Sydney University
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Head of School at the School of Accounting, Curtin University
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Associate Professor, Curtin University
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Assistant Professor of Marketing, West Virginia University
