History is filled with stories of business magnates taking big financial risks on the next big sports sensation. But emerging sports are more like social movements than business enterprises.
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Kontributor teratas
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Senior Lecturer in Marketing and Events Management, Teesside University
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Principal Lecturer in Sport Finance, Sheffield Hallam University
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Assistant Professor, Sport Management, Brock University
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Professor of Sociology, West Virginia University
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Senior Lecturer in Sport and Exercise Science, Anglia Ruskin University
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Emeritus Professor of Cultural Research, Institute for Culture and Society, Western Sydney University
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Senior Lecturer in Sport and Exercise Biomechanics, Anglia Ruskin University
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Senior Lecturer, Northumbria University, Newcastle
