‘Performances of virility’ tend to coincide with beliefs that masculinity is either in crisis or under attack.
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As high-profile UFC fighters look to move into professional wrestling, the merger could leave WWE stars struggling for exposure.
The UFC is eager to advertise its promotion of female fighters – while also paying them less and stoking a climate of fear to discourage unionization.
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Millions of dollars will be made by both sides from the fight but does boxing have more to lose than UFC in this big money head-to-head?
Kontributor teratas
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Teaching Focused Lecturer in Econometrics, University of Manchester
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Lecturer, Department of Advertising and Public Relations, Penn State
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Assistant Professor of Media Studies, The University of Texas at Austin
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Kristen Barber adalah Sahabat The Conversation.
Associate Professor of Race, Ethnic and Gender Studies, University of Missouri-Kansas City
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Lecturer in Screen & Performance, School of Business and Creative Industries, University of the West of Scotland
