A handful of high-profile executives have humanities degrees. But those standouts make up a small proportion of the total pool of American executives.
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Afin d’obtenir un maximum de financements participatifs, il convient de présenter un produit comme étant soit nouveau soit utile – mais non les deux à la fois.
To attract the most crowdfunding, a product should be framed as either new or useful.
A new study shows that adding an energy drink to alcohol increases risk-taking among young people – but the effect is imagined rather than real.
Une nouvelle étude française montre qu’ajouter une boisson énergisante à l’alcool augmente la prise de risques chez les jeunes. Surprise : l’effet désinhibant n’est pas réel, mais fantasmé !
Comment expliquer l'avènement de Donald Trump? Retour historique sur les différentes crises de confiance qui ont rendue possible l'élection du nouveau président américain.
As candidate, Trump promised protectionist trade policies and denigrated international agreements. Now, as president of the United States, how far can he go?
The fall of the Berlin wall was supposed to usher in ‘the end of history’, an eternal age of capitalist economics and liberal-democratic politics. It hasn’t turned out that way.
Britons, Nigerians, Americans and Brasilians don't see time in the same way. These differences are explained by the history and constraints of each country.
Faire preuve de familiarité vis-à-vis d’une personne rencontrée pour la première fois est souvent mal perçu en France. Ce n’est pas le cas dans d’autres pays, comme les États-Unis ou le Brésil.
Les Français, les Allemands ou les Brésiliens n’ont la même perception de la ponctualité. Ces différences en matière de politesse s’expliquent par l’histoire et les contraintes propres à chaque pays.
The sheer market power concentrated in the hands of such few online companies represents a formidable hurdle to fair competition.
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Authors
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Professor of Marketing, INSEAD
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Robert Schuman fellow, European University Institute, and Professor of Political Science, INSEAD
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Professeur associé en sciences de gestion, INSEAD
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Assistant Professor of Organisational Behaviour, INSEAD
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Professeur de Marketing et Directeur du Centre Multidisciplinaire des Sciences Comportementales, INSEAD
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Researcher, INSEAD
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Senior Lecturer, INSEAD
