Pierre Chandon

Pierre Chandon is the L’Oréal Chaired Professor of Marketing, Innovation and Creativity at INSEAD and the Director of the INSEAD Sorbonne University Behavioral Lab. He was a faculty member or a visiting scholar at Harvard Business School, Wharton, Kellogg, and London Business School. He is an expert in food marketing and the behavioral science of eating. His current area of interest is how “Epicurean nudges” can help align health, business, and pleasure by making eaters happier to spend more for less food.