Public health practitioners and marketers alike need to reflect on how their ads will be received by racialized groups who often feel negatively stereotyped.
Academic rigor, journalistic flair
Mount Royal University
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Many citizens are searching for certainty and control in uncertain times. But that means too many are spurning democracy and being seduced by fake news and political strongmen. Democracy needs our help.
Most North American consumers generally prefer advertising with male-female couples rather than same-sex couples. But changes in how brands frame the messages of advertisements could change that.
Canada’s welfare state is disintegrating while corporate welfare soars. In an era of climate crisis, precarious work and instability, it’s time the corporate welfare bums paid us back.
Calgary is the latest city to reject bidding for the Olympics. A lack of a vision for the city and a council concerned with short-term political gains explain why an Olympic plebiscite was defeated.
A new Calgary bylaw prevents people from smoking weed in public; only homeowners can spark up on their private property. Here's why that unfairly targets and penalizes racial minorities.
The makers of the wildly popular Netflix show, Stranger Things, have a political message as they allude to Trump with their hairy, orange Shadow Monster. But what are their actual politics?
Visible minority consumers prefer advertising that features white models to advertising that feature models from other ethnic minority groups. Why?
The Paralympic Games started off as a way to motivate and rehabilitate returned servicemen and women after the second world war, and has evolved tremendously since then.
In the 64 years since the Paralympics was born, the relationship between this event and the Olympics has grown and evolved. And now, with both events returning to London in 2012, the Olympics and Paralympics…
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Authors
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Adjunct Professor, Department of General Education, Mount Royal University
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Professor and Associate Director, Institute for Innovation & Entrepreneurship, Mount Royal University
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Professor of Physical Education & Recreation Studies, Mount Royal University
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Associate Professor, Bissett School of Business, Mount Royal University
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Associate Professor of Marketing, Mount Royal University
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Associate Professor, Department of General Education, Mount Royal University
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Associate Professor of Journalism, Mount Royal University
