Data is becoming more and more important to the online advertising game. Soon, the ability to use data and algorithms will be a basic requirement in online advertising.
Beyond her political savvy, Anna Bligh’s appointment as CEO of the Australian Banking Association brings greater access than a Liberal appointee would.
Research shows poorer black South Africans are disproportionately exposed to food-related advertising that promotes the consumption of fatty, unhealthy foods.
Alcohol companies used controversial marketing practices in their Super Bowl commercials – including using animals and themes that are appealing to youth.
You might think you’re anonymous when you’re browsing the web. But a new study shows that browsing history can often be tied to your real-world identity.
Ratings across a number of sports are in decline. But this doesn’t spell the end of live sport, rather it shows why we should strive to keep it on free TV.