Junk food adverts aimed at kids need to be banned.
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Junk food adverts need to be banned near schools and nurseries – our children’s lives depend upon it.
Some people are still confused over what is paid or sponsored content in a typical Google search.
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Most Australians do not understand how the Google search engine works and what is paid or free content in any search results.
Labor is determined to portray Bill Shorten as decisive, free of his rhetorical ‘zingers’.
AAP/Scott Gelston
Both the Liberal and Labor parties focused their very first television ads of the 2016 campaign on Labor leader Bill Shorten.
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How do you sell something that people want, but aren’t prepared to admit to? No, the online dating industry doesn’t know either.
Big Tobacco will go to extraordinary lengths to ensure moves to quell smoking rates fail.
AAP/Lukas Coch
Big Tobacco relies on tactics of deceit, delay and frustration which it has developed and refined over half a century.
Preaching to the converted.
EPA/L'OSSERVATORE ROMANO/Handout
Pope Francis’ mercy mission to a migrant camp in Lesbos is another effort to rescue the tarnished and failing brand of Catholicism.
How do you sell something that solves a problem customers don’t know they have?
Danger lurks when customers are the be all and end all.
From www.shutterstock.com/Jirsak
Putting the purchasing public at the heart of your business is getting harder and harder as technology drives ever more interaction.
Jussie Smollett, who plays Jamal Lyon on Empire, attends a viewing party sponsored by Pepsi.
Hip Hop Weekly
The lines are blurring between programs and commercials.
Do advertisers know us better than we know ourselves?
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New research shows that behaviorally targeted ads can do more than figure out what kind of person you are – they can also shape how you see yourself.
Happy pictures make people believe drugs are safer and more effective.
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Some advertising content bypasses regulations to promote unrealistic beliefs about drugs.
Turns out any screen will do.
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It isn’t the size of the screen, but how big it appears on the retina.
Ad blockers are here to stay so advertisers need to think differently to reach their target audience.
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Online publishers are losing millions in lost earnings to ad blockers. But they are here to stay. So how can advertising change to reach its audience?
Why not join the fight against elephant poaching instead?
Reuters
Companies can help both society and the bottom line by spending the price of a 30-second Super Bowl spot on something that benefits society.
Talking (pizza) head or journalist?
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Two ESPN NFL reporters ordered in on New Year’s Eve. They just didn’t tell anyone they’d been paid to do so.
Barry O'Farrell was tasked with reviewing Australia’s online gambling regulations.
AAP/Dan Himbrechts
Online in-play betting is likely to be a big growth area for the bookies, and consequently for TV stations. If legalised, what harm might this bring?
It’s the most wonderful time of the year.
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How the best brands tap into the spirit of the season.
See what you need.
Ryan Jorgensen - Jorgo
The television industry is gathering massive amounts of information about us to tailor ads to our individual needs.
© Thomas Dekeyser
Advertising takeovers and creative forms of disobedience are some of the few means left to contest who is allowed to maintain a public voice at COP21.
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Amid the din of cries about a ‘ban’ and the prayer ‘causing offence’ the Lord’s prayer advert has got more media traction than it would had it been screened.