The XLVIII (that’s the 48th) contest has been held in New York and be fought out by the Seattle Seahawks and the Denver Broncos, with the Seahawks crushing the Broncos 43-8. Fox TV, which broadcast the…
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In the shadow of its worst ever annual sales figures – fewer than 28,000 Commodores sold in 2013 – Holden is persisting with an extraordinary advertising campaign to “explain” its decision to cease car…
The advertising industry appears to be locked into the perpetual cycle of continuous change, fuelled by the combination of the rapid and ongoing evolution of new and disruptive technologies and the increasing…
Tesco, a British grocer with global status, has this week teamed up with Alan Sugar’s Amscreen to take personalised advertising to the next level. By means of Amscreen’s proprietary facial recognition…
Move over Mad Men – there’s a new group of advertising executives hitting the small screen. The Crazy Ones, a TV series set in a Chicago advertising agency, is currently the top-ranked show in the new…
The way we live, interact and consume has changed dramatically with the shift towards internet and mobile telecommunications technology. And yet large amounts of money are still regularly spent on traditional…
Remember when airline travel was all about glamorous hostesses, dashing pilots and the stylish, well-behaved jet-set class? No, I don’t either. But it’s a rose-tinted view of the past Virgin Australia…
In 1952 the first paper was published linking smoking with death. About 50 years later governments around the world started to ban smoking advertising from TV, billboards and sporting venues. Then, eventually…
Higher advertising spending does not protect share prices from bad news, according to new research by the University of Georgia…
You might think social networks couldn’t possibly gather more information on you than they already do. That in a world where your every move is tagged, flagged and logged, there is nothing more that could…
White people are represented more often and more positively in television commercials than black or Asian people, according…
The radio spot begins with ex-rugby league star Nathan Hindmarsh discussing his struggles with gambling: People might have thought, “Nathan Hindmarsh he’s got it made, he’s got everything”, but in reality…
Imagine this scenario: after a long day of work, you settle in a train seat, rest your head against the window and close your eyes for a well-earned nap - only instead of the soothing clickety-clack vibrations…
A newsworthy event is happening right now. And another, and another — it never ends. This is vital not just for feeding our 24-hour news cycle and hungry media corporations, but increasingly also for marketers…
You can tell a lot about an organisation’s culture and view of the world by looking at what it says about its competitors. Some enterprises, just like some politicians and academics, are serene. They don’t…
RMIT professor Sinclair Davidson has recently defended the actions of journalist Paddy Manning, who was dismissed from Fairfax after writing an article in Crikey critical of what he called “advertorial…
Late last week, Facebook broke the news of another major change to users’ news feeds, sparking interesting discussion across the globe. Described by Mark Zuckerberg as your new “personal newspaper,” the…
The most recent guidelines on appropriate alcohol consumption from the National Health and Medical Research Council (NHMRC) are a hard sell to a hard-drinking public. And this is despite growing concerns…
Merely two months into the new year and we have already seen a plethora of local and international efforts aimed at curbing what appears to be the inexorable rise of obesity. Some of these initiatives…
Two recent cases highlight the problem of misleading advertising. In the United States, the Federal Trade Commission (FTC) has dismissed an appeal by POM Wonderful about health claims for their juice…
Top contributors
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Associate Professor in Marketing, RMIT University
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Director of Undergraduate Studies, School of Journalism, Media and Cultural Studies, Cardiff University
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Associate Professor, University of Technology Sydney
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Professor of Marketing, University of Birmingham
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Senior Lecturer in Marketing, University of Nottingham
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Director of UWA Centre for Software Practice, The University of Western Australia
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Course Leader & Senior Lecturer, School of Media and Communication, University of Westminster
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Reader in Consumer Psychology, Anglia Ruskin University
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Louise Grimmer is a Friend of The Conversation.
Senior Lecturer in Retail Marketing, University of Tasmania
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Associate Professor/Reader in Gender and Advertising Psychology, Anglia Ruskin University
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Fellow of the Faculty of Engineering and Information Technology, University of Technology Sydney
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Lecturer, Research School of Management, Australian National University
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Professor of Technology & Society, Bangor University
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Professor of Sport and Geopolitical Economy, SKEMA Business School
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Lecturer in Politics, The University of Melbourne
