Erhard Lick is an Associate Professor of Marketing, Communication & Business Sales at ESCE Paris. He holds a doctorate from the WU, Vienna University of Economics and Business as well as a master’s degree in French philology from the University of Vienna. His research interests include sensory marketing, visual merchandising, applied linguistics, marketing semiotics, and multimodality.
Due to his studies in both management and applied linguistics, he pursues an interdisciplinary approach in his scholarly work. He has presented his work at international conferences and has published in international journals such as the Journal of Retailing and Consumer Services, International Journal of Retail & Distribution Management, Semiotica, and Visual Communication.