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Jacqueline Boysselle

Professeur de Marketing, Communication & Design Thinking, Montpellier Business School

Dr Jacqueline Boysselle teaches Strategic Marketing, Brand and Product Management, Sustainability Marketing, Social Marketing, Food Industry Marketing and Design Thinking.
She holds a Doctorate (PhD) in Management Sciences (University of Montpellier) and is also consultant for SMEs.
Dr Jacqueline Boysselle main research interests is CSR communication, Social Marketing, Frugal Innovation and the impact on Consumer Behavior.
Before being a Professor, Dr Jacqueline Boysselle was Marketing Manager within the Trapa chocolates group in Madrid Sapin and Product Manager within the Calvo seafood group also in Madrid,Spain. She also worked for Pepsi Mexico as Brand Assistant where she obtained the Pepsico Chairmans award for an outstanding accomplishment in the marketing department. Finally, she also worked for Cancer Research UK in London in the communication department.


  • –present
    Professeur de Marketing et Design Thinking, Montpellier Business School – UGEI


  • 2015 
    Universite de Montpellier, Doctorat en Sciences de Gestion - Marketing


Pepsico Chairmans Award, Orgullo IBERO