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Women-focused capital financing is supposedly aimed at ending the corporate gender gap. But many equity investors, still largely high-net-worth men, still view women entrepreneurs as being deficient — and are practising what’s known as pinkwashing. (Shutterstock)

Do women-focused capital funds actually help women, or are they just ‘pinkwashing?’

Women-focused capital financing is supposedly aimed at ending the corporate gender gap. But many equity investors still view women entrepreneurs as being deficient and are practising pinkwashing.
Research shows that so-called angel investors who write cheques to startups have a much bigger and more positive impact than governments providing ‘founding’ help to entrepreneurs. (Shutterstock)

Angel investors, not entrepreneurs, need government support

New research shows supporting angel investors, rather than giving startups ‘founding’ help, fosters entrepreneurship.

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