From an economic viewpoint, the idea may initially appeal by appearing to maximise the economic utility of the receiver. But it suffers from fundamental flaws.
Academic rigor, journalistic flair
Articles on Christmas presents
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Presents are about giving, receiving and reciprocating, and how this cycle strengthens relationships.
We give presents with the best of intentions, but some will probably miss the mark. If this happens, remember it’s the thought behind them that truly counts.
A scientist has crunched the numbers and come up with rules to make the Bad Santa game fairer and more fun.
Offers of interest-free loans may sound appealing, but there are many risks as well.
Finding good gifts can be tricky. Here are some research-backed tips to help you with your holiday shopping.
Research shows reading books with diverse characters and story-lines helps children develop a greater understanding and appreciation of people different to themselves.
A big part of coming to terms with consumption and climate change involves acknowledging the inordinate consumption and climate impact of the wealthy.
Books improve kids’ vocabulary, challenge gender stereotypes, teach maths and science concepts and help foster the imagination. Here are some suggestions of picture books that do all these things.
Top contributors
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Associate Professor of Markets, Public Policy and Law, Boston University
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Associate Professor, Edith Cowan University
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Associate professor Early Childhood and Primary Education, Queensland University of Technology
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Associate Professor and Chair, Communication, Popular Culture and Film, Brock University
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Associate Professor, Griffith University
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Assistant Professor of Marketing, West Virginia University
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Graduate researcher in art history and material culture studies, The University of Melbourne
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Associate Research Professor of Anthropology, University of Colorado Denver
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Professeur d’économie, Mines Paris - PSL
