Virtual influencers can be effective ambassadors for climate-related causes, albeit with some caveats.
Academic rigor, journalistic flair
Articles on online influencer
Displaying all articles
Much of social media influencing is about getting people to consume more. However, ethical influencers are using their online presence to advocate for sustainable lifestyles.
Even for people who regularly look to social media platforms for book recommendations, recommendations from friends, family members or colleagues are a main way of choosing what to read.
Top contributors
-
Professor, Department of Communication Studies, Mount Saint Vincent University
-
Professor, Department of English and Film Studies, University of Alberta
-
Assistant Professor of Marketing, HEC Montréal
-
Postdoctoral Fellow, Management and Marketing, The University of Melbourne
-
Associate Professor of Marketing, University of Leeds
