Preachy commercials do not go down well when big brands are suspected of disingenuous motives and virtue signalling.
Academic rigor, journalistic flair
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Fitness and religion make a potent combination, one people have explored for centuries.
From step counters and active video games to apps for exercisers and tech-enabled gear, there are a lot of ways to combine your workouts with your digital life.
Top contributors
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Distinguished Professor Emerita of Kinesiology, Michigan State University
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Professor of Kinesiology, Michigan State University
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Postdoctoral Research Associate, John C. Danforth Center on Religion and Politics, Arts & Sciences at Washington University in St. Louis
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Senior Lecturer in Finance, Royal Holloway University of London
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Senior Lecturer in Marketing, School of Business and Management Marketing, Royal Holloway University of London
