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The role-playing game has sold millions of copies since its August 2023 release and is one of the highest-rated video games of all time. Pavlo Gonchar/SOPA Images/LightRocket via Getty Images

‘Baldur’s Gate 3’ became the surprise hit of 2023 by upending conventional wisdom about what gives video games broad appeal

For years, the biggest video game publishers have operated under the assumption that compelling stories and captivating characters don’t offer a good return on investment.

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