The theme for National Reconciliation Week 2021 is ‘More than a word: reconciliation takes action’. Engaging with Aboriginal knowledges is a way to pursue reconciliation as more than a buzzword.
Koalas have long featured in tourism ads, including this new one from Tourism Australia. Amid our bushfire crisis, this digital ad has been ‘paused’.
Tourism Australia
Management practices that don’t consider the history, ecology and social circumstances of dingo populations help drive their aggression towards people.
Paul Hogan, in a new Tourism Australia ad.
AAP/Tourism Australia
Tourism Australia’s Super Bowl commercial is good strategy, reflecting familiar popular signifiers of Australia. Straying outside of these concepts hasn’t proven successful.
This might be a rarer sight without investment.
AAP/James Morga
As Australia’s fastest growing economic sector, tourism is long overdue for a level of government investment which matches its contribution to economic growth and employment.
The same day tourism professionals gathered to hear a glowing report from Tourism Australia, Qantas dumped its promotional sponsorship with the national body.
One week ago, two very different groups gathered in two different cities to talk about tourism. In Sydney, more than 250 industry professionals were being briefed by Tourism Australia chief Andrew McEvoy…
Previously close, Qantas CEO Alan Joyce and Tourism Australia chairman Geoff Dixon are now at loggerheads after Joyce withdrew $44 million funding from TA. But Joyce is determined his positioning strategy for Qantas won’t be disrupted.
AAP
Qantas CEO Alan Joyce is a master of brinkmanship. The withdrawal of $44 million of marketing support to Tourism Australia based on the perception of a conflict of interest with the board chairman, Geoff…