Successful communication is about understanding feelings.
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Articles on Advertising
Displaying 1 - 20 of 255 articles
Companies have an opportunity to reframe brand communications from the promotion of conspicuous consumption to becoming a regenerative force in urban economies.
As new rules come into force to stop damaging gender stereotypes in advertising, a psychologist assess what impact they will have.
2019 marks the 60th anniversary of the world's most famous doll, Barbie. It's an opportunity to look back at the journey of its creator, Ruth Handler, a visionary leader and model for women.
Facebook is built on harvesting platform data about its users, crunching that to predict behaviours and allegiances and then selling this package to advertisers. That hasn't changed yet.
How sperm bank marketing meets the growing demand for donations.
Both Melbourne and Sydney have been embroiled in controversy over advertising that dominates public space, but the debate isn't new. In fact, it's almost as old as our cities.
The group's bottom line has been shaky for years. And its board has been unwilling or unable to respond.
Caroline Fisher on the spin machines of #AusVotes19.
Fisher says there has been "a real attempt to soften" Morrison through candid selfies. In contrast, Shorten has opted for more professional shots which portray him "in a more prime ministerial light".
Consumption has become the primary form of self-identity and self-expression.
YouTube channels are increasingly targeting children, but research shows these young viewers may not understand when they are being sold to.
Tobacco companies are enlisting the help of social media influencers to promote traditional cigarettes and their brands to young people.
Mexican advertising often portrays that to be white is to be rich, while to be dark is to be poor.
Algorithmic guardians could be programmed to manage our digital interactions with social platforms and apps according to our personal preferences.
In ads, robots typically are scary, sad or stupid. Real-life robots and artificial intelligence systems are none of those.
Most North American consumers generally prefer advertising with male-female couples rather than same-sex couples. But changes in how brands frame the messages of advertisements could change that.
Facebook's focus on personalizing ads has created new tools for businesses to interact with customers and to connect coworkers.
Gillette recently made headlines with their controversial campaign against toxic masculinity, but other brands appear to be better at taking action.
After 15 years of Facebook, the ways brands use it for marketing and advertising have changed – right alongside the way people make decisions as they scroll through a never-ending feed of information.
The new #MeToo-inspired Gillette ad for men's razors has attracted some negative attention from men. Is the ad aimed at men or women? If men, does it represent a cultural shift in ads for men?
Top contributors
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Director of Undergraduate Studies, School of Journalism, Media and Cultural Studies, Cardiff University
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Senior Lecturer, Marketing Discipline Group, University of Technology Sydney
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Director of UWA Centre for Software Practice, University of Western Australia
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Professor of Marketing, University of Birmingham
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Senior Lecturer in Marketing, University of Huddersfield
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Lecturer, Research School of Management, Australian National University
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Fellow of the Faculty of Engineering and Information Technology, University of Technology Sydney
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Senior Lecturer in Marketing, RMIT University
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Professor of Sports Enterprise, University of Salford
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Professor of Digital Life, Bangor University
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Lecturer in Politics, University of Melbourne
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Reader in Consumer Psychology, Anglia Ruskin University
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Associate Professor/Reader in Gender and Advertising Psychology, Anglia Ruskin University
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Assistant Professor, School of Law, University of Canberra
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Director of Cancer Programs, Cancer Council NSW; PhD Candidate in Nutrition & Dietetics, University of Sydney
