Research explains how to handle the kind of online ‘firestorm’ that X (formerly Twitter) owner Elon Musk is currently experiencing.
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Articles on Advertising
Displaying 1 - 20 of 369 articles
Many ‘green’ claims on social media ads are claims only. We need legislation to ensure green terms are clearly defined and based on the truth.
Spoof advertising, rooted in environmental concerns, use humour and poetry to grab attention.
Subvertising campaigns are often funny, but they also aim to make a wider point about the unsustainable excesses of consumerism. Listen to The Conversation Weekly.
Marketers are caught between using traditional marketing practices focused on profit, planned obsolescence and overconsumption, and newer approaches centred on sustainability and social impact.
Of course the NFL is embracing Taylor Swift.
Federal and state governments have launched a $10 million advertising campaign to encourage more people to consider a teaching career.
Pared-down packaging designs send a subtle yet powerful message of purity to shoppers – and they’re willing to fork over more cash for these goods, regardless of the actual number of additives.
A study reveals that baby product advertisers in Europe frequently use pictures inconsistent with recommendations for preventing sudden infant death syndrome (SIDS).
Ad Net Zero is a new initiative aimed at reducing the advertising industry’s carbon footprint. But agencies have yet to take the next and most difficult step.
Genuine love holds immeasurable value, yet discovering it can pose challenges — and come with a significant price tag.
Fake social media campaigns can negatively affect both influencers and brands.
You’re the Voice reinforces the view that supporting the Voice to Parliament is an act of national reconciliation we can take together.
US study shows environmental messages can put conservative consumers off trying and buying plant-based products.
Brands are increasingly taking stances on contentious social issues and facing mass outrage on social media. New research shows that this outrage can benefit brands.
We looked at two ads for the “no” campaign, and two for “yes”, to see how effective their communication strategies have been.
Politicians and their campaigns use a lot of methods, including manipulation and deception, to persuade you to vote for them and give them money. AI promises to make those attempts more effective.
The increased availability and consumption of unhealthy food has contributed to poor health outcomes.
Antitrust suits against Google for its advertising practices center on the technology for buying and selling online ads. A computer scientist explains how these ad networks work.
It’s a matter of taste.
Top contributors
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Associate Professor in Marketing, RMIT University
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Director of Undergraduate Studies, School of Journalism, Media and Cultural Studies, Cardiff University
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Associate Professor, University of Technology Sydney
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Professor of Marketing, University of Birmingham
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Senior Lecturer in Marketing, University of Nottingham
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Director of UWA Centre for Software Practice, The University of Western Australia
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Course Leader & Senior Lecturer, School of Media and Communication, University of Westminster
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Reader in Consumer Psychology, Anglia Ruskin University
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Lecturer in Politics, The University of Melbourne
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Associate Professor/Reader in Gender and Advertising Psychology, Anglia Ruskin University
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Professor of Technology & Society, Bangor University
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Fellow of the Faculty of Engineering and Information Technology, University of Technology Sydney
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Louise Grimmer is a Friend of The Conversation.
Senior Lecturer in Retail Marketing, University of Tasmania
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Lecturer, Research School of Management, Australian National University
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Professor of Sport and Geopolitical Economy, SKEMA Business School
