The ABC documentary, How Australia Got Its Mojo, purported to tell the story of advertising agency Mojo. But the real story is more complex.
Academic rigor, journalistic flair
Articles on Advertising
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Research has shown that betting advertisements can have a huge effect on young people, so why are gambling companies still allowed to sponsor sports?
The Hollywood actor's controversial role in a perfume ad has drawn criticism for 'cultural appropriation'. But it's not as simple as that.
TV has long been the golden goose of political advertising – the one who spends the most wins. That's over, and it's a new era of digital advertising. No one's done it better than Donald Trump.
Beers with sexist names and labels were banned from the Great British Beer Festival this summer.
Today, companies often take stances on social issues. A professor of brand responsibility compares ally brands with advocates.
Teens who see alcohol on TV are more likely to drink. A marketing professor explains how to counter this phenomenon.
Public health practitioners and marketers alike need to reflect on how their ads will be received by racialized groups who often feel negatively stereotyped.
Rules against celebrity endorsements of medicines are there to protect consumers – it doesn't matter how many followers influencers have.
The iconic advertising campaign originated as a way to protect the nation from its WWII enemies. Today, critics are asking if it's causing harm as well as good.
Successful communication is about understanding feelings.
Companies have an opportunity to reframe brand communications from the promotion of conspicuous consumption to becoming a regenerative force in urban economies.
As new rules come into force to stop damaging gender stereotypes in advertising, a psychologist assess what impact they will have.
2019 marks the 60th anniversary of the world's most famous doll, Barbie. It's an opportunity to look back at the journey of its creator, Ruth Handler, a visionary leader and model for women.
Facebook is built on harvesting platform data about its users, crunching that to predict behaviours and allegiances and then selling this package to advertisers. That hasn't changed yet.
How sperm bank marketing meets the growing demand for donations.
Both Melbourne and Sydney have been embroiled in controversy over advertising that dominates public space, but the debate isn't new. In fact, it's almost as old as our cities.
The group's bottom line has been shaky for years. And its board has been unwilling or unable to respond.
Caroline Fisher on the spin machines of #AusVotes19.
Fisher says there has been "a real attempt to soften" Morrison through candid selfies. In contrast, Shorten has opted for more professional shots which portray him "in a more prime ministerial light".
Consumption has become the primary form of self-identity and self-expression.
Top contributors
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Director of Undergraduate Studies, School of Journalism, Media and Cultural Studies, Cardiff University
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Senior Lecturer, Marketing Discipline Group, University of Technology Sydney
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Director of UWA Centre for Software Practice, University of Western Australia
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Professor of Marketing, University of Birmingham
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Senior Lecturer in Marketing, University of Huddersfield
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Lecturer, Research School of Management, Australian National University
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Fellow of the Faculty of Engineering and Information Technology, University of Technology Sydney
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Senior Lecturer in Marketing, RMIT University
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Professor of Sports Enterprise, University of Salford
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Professor of Digital Life, Bangor University
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Lecturer in Politics, University of Melbourne
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Reader in Consumer Psychology, Anglia Ruskin University
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Associate Professor/Reader in Gender and Advertising Psychology, Anglia Ruskin University
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Associate Professor of Marketing, Mount Royal University
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Assistant Professor, School of Law, University of Canberra
