Most North American consumers generally prefer advertising with male-female couples rather than same-sex couples. But changes in how brands frame the messages of advertisements could change that.
Academic rigor, journalistic flair
Articles on Advertising
Displaying 1 - 20 of 240 articles
Facebook's focus on personalizing ads has created new tools for businesses to interact with customers and to connect coworkers.
Gillette recently made headlines with their controversial campaign against toxic masculinity, but other brands appear to be better at taking action.
After 15 years of Facebook, the ways brands use it for marketing and advertising have changed – right alongside the way people make decisions as they scroll through a never-ending feed of information.
The new #MeToo-inspired Gillette ad for men's razors has attracted some negative attention from men. Is the ad aimed at men or women? If men, does it represent a cultural shift in ads for men?
How do you celebrate masculinity without also acknowledging toxic masculinity in the #metoo era?
Gillette isn't the only male-centric brand to have recently challenged masculine stereotypes. But advertising research can help us understand why it's been getting the most flack.
The backlash against the Gillette ad shows how painfully little distance we as a society have covered since the #MeToo movement.
The mixed messages around children, food and weight - not to mention sophisticated marketing - can leave parents perplexed. But there are ways to wade through it all and find healthy choices.
Months of low advertising spending has been blown out of the water by a Christmas splurge.
To get out of the digital advertising quagmire, the only way is (business) ethics.
From LGBTQI rights to racial justice, companies are embracing the social issues that matter to their consumers. And, of course, that makes sense.
Why do Canadians have such straight white teeth? The story is in the marketing of orthodontics in Canada.
The furore over whether the Sydney Opera House should be used as a billboard is one thing, but the bigger issue is Alan Jones' bullying behaviour and the NSW government caving in to it,
Our view of this essential dimension of earth’s biome has been shaped by the manufacturers of cleaning products.
Nike has reaped a whirlwind in their latest ad campaign featuring Colin Kaepernick, but it's the inevitable windfall they're likely interested in.
John Lennon's Revolution was panned by the radical media as a 'petty bourgeois cry of fear' in 1968. Then, in 1987 it was claimed by Nike to be the controversial soundtrack of its most seminal advert.
Gap's recent back-to-school ad campaign was praised for its portrayal of the diversity of children. One of the girls in the ads was wearing a hijab: this raised a huge debate on social media.
In the information age, advertising is no longer needed to inform consumers.That means its primary role is to manipulate.
Large-scale data collection and analysis can target consumer behaviour. Faced with the risk of drifts, transparency and ethics of algorithms become paramount.
Top contributors
-
Director of Undergraduate Studies, School of Journalism, Media and Cultural Studies, Cardiff University
-
Senior Lecturer, Marketing Discipline Group, University of Technology Sydney
-
Director of UWA Centre for Software Practice, University of Western Australia
-
Professor of Marketing, University of Birmingham
-
Senior Lecturer in Marketing, University of Huddersfield
-
Lecturer, Research School of Management, Australian National University
-
Fellow of the Faculty of Engineering and Information Technology, University of Technology Sydney
-
Senior Lecturer in Marketing, RMIT University
-
Professor of Sports Enterprise, University of Salford
-
Professor of Digital Life, Bangor University
-
Lecturer in Politics, University of Melbourne
-
Reader in Consumer Psychology, Anglia Ruskin University
-
Assistant Professor, School of Law, University of Canberra
-
Director of Cancer Programs, Cancer Council NSW; PhD Candidate in Nutrition & Dietetics, University of Sydney
-
Vice Chancellor's Senior Research Fellow and Senior Lecturer, Queensland University of Technology
