Nike has reaped a whirlwind in their latest ad campaign featuring Colin Kaepernick, but it's the inevitable windfall they're likely interested in.
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Articles on Advertising
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John Lennon's Revolution was panned by the radical media as a 'petty bourgeois cry of fear' in 1968. Then, in 1987 it was claimed by Nike to be the controversial soundtrack of its most seminal advert.
Gap's recent back-to-school ad campaign was praised for its portrayal of the diversity of children. One of the girls in the ads was wearing a hijab: this raised a huge debate on social media.
In the information age, advertising is no longer needed to inform consumers.That means its primary role is to manipulate.
Large-scale data collection and analysis can target consumer behaviour. Faced with the risk of drifts, transparency and ethics of algorithms become paramount.
Advertising as a life story – this clever campaign branded a Spanish beer with a sense of belonging.
Print advertising increasingly makes use of linguistic and visual syneasthesia to create multisensory experiences.
Our social institutions and politics suffer from a collective arrested development – and our relationship to technology has only exacerbated this trend.
Many children receive gift cards or even ask for them so they can choose their own presents. But are youngsters ready to handle the wiles of advertisers and the complexities of 'credit' on a card?
Provincially owned cannabis retailers have a lot to do before cannabis goes on sale in Canada on Oct 17.
A proposed EU copyright directive aims to make Google, Facebook and other online platforms pay to display snippets of news. But will it work, and what will be the costs?
Activism increasingly relies on strong visuals that can be shared online, and – somewhat surprisingly in a digital world – physical billboards still play an important role.
Compared with years past, the build-up to the Russia World Cup has been relatively subdued from a marketing and advertising standpoint.
Allegations that the newspaper has been promising positive coverage in return for payments have rocked the big-selling London newspaper.
Everything you wanted to know but were scared to ask about... the General Data Protection Regulation (coming to a country near you).
How Martin Sorrell built WPP from scratch into the world's biggest marketing conglomerate.
'Paul, Apostle of Christ' is an enjoyable movie but its sugary message is like a can of soda: easy to swallow but not good for you with ideals that have have been manipulated to project a golden era.
Third party data brokers trade in personal information and the industry is worth billions. But the activities of these companies remain largely invisible. It's time to shine a light.
When thinking about regulating them, it's useful to know Facebook, Amazon, Google, Apple and Microsoft have some similarities. But generally they're not competing with each other – or anyone else.
As the internet-connected world reels from revelations about personalized manipulation based on Facebook data, a scholar of virtual reality warns there's an even bigger crisis of trust on the horizon.
Top contributors
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Director of Undergraduate Studies, School of Journalism, Media and Cultural Studies, Cardiff University
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Senior Lecturer, Marketing Discipline Group, University of Technology Sydney
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Director of UWA Centre for Software Practice, University of Western Australia
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Professor of Marketing, University of Birmingham
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Senior Lecturer in Marketing, University of Huddersfield
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Lecturer, Research School of Management, Australian National University
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Fellow of the Faculty of Engineering and Information Technology, University of Technology Sydney
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Professor of Sports Enterprise, University of Salford
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Professor of Digital Life, Bangor University
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Lecturer in American Politics and Lobbying Strategies, University of Melbourne
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Assistant Professor, School of Law, University of Canberra
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Senior Lecturer in Marketing, RMIT University
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Director of Cancer Programs, Cancer Council NSW; PhD Candidate in Nutrition & Dietetics, University of Sydney
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Vice Chancellor's Senior Research Fellow and Senior Lecturer, Queensland University of Technology
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Professor of Health Psychology, University of Surrey
