New research shows how companies were keen to be viewed as part of the solution.
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Articles on Advertising
Displaying 1 - 20 of 319 articles
Skin lighteners are being used more than ever before, especially in urban areas and among men.
A new study looked at advertising and purchase data for children’s drinks and suggests that ads and pricing strategies contribute to sweetened children’s drink purchases.
The less an ad explicitly tells us what to do, the more likely we are to engage with it. This is particularly true – and more detrimental – when we’re very young.
Targeted online ads allow shady advertisers to fly under radar. History shows a need for public accountability.
Sponsorship is key to holding some of the most popular events in the world.
Global spending on product placements is expected to top $23 billion in 2021, about a 14% increase over the previous year.
Any advertisement asking us to get vaccinated must answer one crucial question: what’s in it for me?
Facebook is providing information on political ad purchases during the federal election. This data provides a glimpse into how voters are targeted by political parties using social media platforms.
More advertising and “smarter” search algorithms are changing how Googling works.
An upcoming review of gambling legislation must consider powerful new styles of gambling advertising.
Eight of the ten top-selling passenger vehicles in New Zealand are now utes or SUVs. With carbon emissions reduction an urgent priority, that’s not a sustainable trend.
Pinterest is the first social media brand to ban weight loss advertisements. Should other companies follow suit?
The federal government’s new adverts ignore decades of research on what makes effective advertising.
When a crisis like COVID-19 disrupts expectations for the future, it also disrupts how health messaging works. Advertising research shows three ways that health campaigns can succeed in a crisis.
The federal government is due to launch a new advertising campaign for COVID-19 vaccines in July. This is a chance to offer something more engaging than what we’ve seen to date.
Small and medium-sized businesses play an important role in economic growth and development but are hamstrung by their lack of adequate resources to market their goods and services.
Local newspapers are a key part of the ecology of journalism.
School banking programs like Dollarmites are being banned in some state schools due to the idea children are vulnerable to marketing tactics. But our research shows this isn’t always the case.
The Australian Association of National Advertisers’ new code of ethics improves standards for mainstream advertising but leaves a big loophole in social influencer marketing.
Top contributors
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Senior Lecturer in Marketing, RMIT University
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Director of Undergraduate Studies, School of Journalism, Media and Cultural Studies, Cardiff University
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Associate Professor, University of Technology Sydney
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Director of UWA Centre for Software Practice, The University of Western Australia
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Professor of Marketing, University of Birmingham
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Senior Lecturer in Marketing, University of Nottingham
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Lecturer, Research School of Management, Australian National University
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Fellow of the Faculty of Engineering and Information Technology, University of Technology Sydney
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Global Professor of Eurasian Sport | Director of Eurasian Sport, EM Lyon
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Professor of Digital Life, Bangor University
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Lecturer in Politics, The University of Melbourne
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Senior Lecturer in Retail Marketing, University of Tasmania
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Reader in Consumer Psychology, Anglia Ruskin University
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Associate Professor/Reader in Gender and Advertising Psychology, Anglia Ruskin University
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Associate Professor of Marketing, Dalhousie University
