Subvertising campaigns are often funny, but they also aim to make a wider point about the unsustainable excesses of consumerism. Listen to The Conversation Weekly.
Marketers are ready and willing to take on the challenge of driving sustainability.
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Marketers are caught between using traditional marketing practices focused on profit, planned obsolescence and overconsumption, and newer approaches centred on sustainability and social impact.
The stands at Kansas City Chiefs games look different than they used to.
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Pared-down packaging designs send a subtle yet powerful message of purity to shoppers – and they’re willing to fork over more cash for these goods, regardless of the actual number of additives.
Infants must be placed on their backs for sleep, in their own sleep space with no other people.
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A study reveals that baby product advertisers in Europe frequently use pictures inconsistent with recommendations for preventing sudden infant death syndrome (SIDS).
Ad Net Zero is a new initiative aimed at reducing the advertising industry’s carbon footprint. But agencies have yet to take the next and most difficult step.
Are you looking for love in all the wrong places?
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Brands are increasingly taking stances on contentious social issues and facing mass outrage on social media. New research shows that this outrage can benefit brands.
Screenshot from Yes23 ad advocating for the “yes” campaign.
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Politicians and their campaigns use a lot of methods, including manipulation and deception, to persuade you to vote for them and give them money. AI promises to make those attempts more effective.
Unhealthy diets are a major risk factor for diseases like cancers, diabetes.
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Antitrust suits against Google for its advertising practices center on the technology for buying and selling online ads. A computer scientist explains how these ad networks work.