Rather than revealing an advertiser targeted you by your phone number or email address, Facebook may tell you it showed you a particular ad because you like Facebook. That's not much help.
YouTube channels are increasingly targeting children, but research shows these young viewers may not understand when they are being sold to.
Facebook's focus on personalizing ads has created new tools for businesses to interact with customers and to connect coworkers.
After 15 years of Facebook, the ways brands use it for marketing and advertising have changed – right alongside the way people make decisions as they scroll through a never-ending feed of information.
Facebook has been acting irresponsibly and selfishly, and promising to do better without actually improving. But that's not the whole story: The company has some positive qualities, too.
The European Union has issued its first fine, cracking down on companies that misuse users' personal data. Why hasn't the US taken a similarly strong approach?
Without much delay, Facebook and Twitter could make significant changes to limit political manipulation and propaganda. Will they? And will users ask it of the social media giants?
As Google turns 20, a look at how the company has grown – and what the next two decades might bring for the company.
Allegations that the newspaper has been promising positive coverage in return for payments have rocked the big-selling London newspaper.
Facebook and Google already face a legal complaint in the wake of the new data protection law, but the most precious data still isn't covered.
When thinking about regulating them, it's useful to know Facebook, Amazon, Google, Apple and Microsoft have some similarities. But generally they're not competing with each other – or anyone else.
As the internet-connected world reels from revelations about personalized manipulation based on Facebook data, a scholar of virtual reality warns there's an even bigger crisis of trust on the horizon.
Brands need to build trust by being transparent about how they collect data.
Micro-targeted online advertising has destroyed how Americans share experiences and a common knowledge base. The fix for this societal and political problem is as simple now as it was in 1840.
A move by the US to open up more competition in pay-TV has sparked a debate about TV viewing data.
The AFR has one of the hardest paywalls in the business, but the evidence shows this strategy could prove difficult to maintain.
Most Australians do not understand how the Google search engine works and what is paid or free content in any search results.
New research shows that behaviorally targeted ads can do more than figure out what kind of person you are – they can also shape how you see yourself.
It isn't the size of the screen, but how big it appears on the retina.
Online publishers are losing millions in lost earnings to ad blockers. But they are here to stay. So how can advertising change to reach its audience?