Articles on Online advertising

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Should privacy mean different things depending which side of the Atlantic you live on? pixinoo/Shutterstock.com

Data privacy rules in the EU may leave the US behind

The European Union has issued its first fine, cracking down on companies that misuse users' personal data. Why hasn't the US taken a similarly strong approach?
What these people are seeing isn’t real – but they might think it is. AP Photo/Francisco Seco

Think Facebook can manipulate you? Look out for virtual reality

As the internet-connected world reels from revelations about personalized manipulation based on Facebook data, a scholar of virtual reality warns there's an even bigger crisis of trust on the horizon.
The American people used to get more information in common. sirtravelalot/Shutterstock.com

Solving the political ad problem with transparency

Micro-targeted online advertising has destroyed how Americans share experiences and a common knowledge base. The fix for this societal and political problem is as simple now as it was in 1840.
Ad blockers are here to stay so advertisers need to think differently to reach their target audience. Shutterstock/Aleksandar Karanov

How online advertising can work in a world of ad blockers

Online publishers are losing millions in lost earnings to ad blockers. But they are here to stay. So how can advertising change to reach its audience?

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