State Farm’s ‘Drake’ ad was one of the Twitter winners of the Super Bowl.
Advertisers forked over $5.5 million for a mere 30 seconds of air time during the Super Bowl. Here’s Twitter’s verdict on which brands got social media bang for their bucks.
Documents show tobacco companies have marketed their products to young people.
Tobacco companies are enlisting the help of social media influencers to promote traditional cigarettes and their brands to young people.
Times Square is the Mecca of advertising.
In the information age, advertising is no longer needed to inform consumers.That means its primary role is to manipulate.
Australia has largely moved beyond acceptance of extremely objectifying ads for products with no inherent connection with sex.
As soon as next year, TV ads in the UK that perpetuate gender stereotypes or mock those who don’t conform to them will be banned. Should Australia follow suit?
Screeshot of the Havells ad which tries to emphasis sexism and reverse roles.
India’s advertisements not only challenge but also reverse the dominant roles that Indian men assume with the women in their lives.
Some people are still confused over what is paid or sponsored content in a typical Google search.
Most Australians do not understand how the Google search engine works and what is paid or free content in any search results.
Do advertisers know us better than we know ourselves?
Fingerprint via www.shutterstock.com
New research shows that behaviorally targeted ads can do more than figure out what kind of person you are – they can also shape how you see yourself.
Ad blockers are here to stay so advertisers need to think differently to reach their target audience.
Online publishers are losing millions in lost earnings to ad blockers. But they are here to stay. So how can advertising change to reach its audience?
More than 11 million people tuned in to the primetime special.
The most-tweeted live television event was a hit with black audiences, who also noticed a shift in the ads that aired.
It’s a shame the adverts aren’t displaying a real product. Bahio would’ve won over a mesmerised customer.
M&C Saatchi’s new development signifies the dawn of a new age of real-time responsive advertising
Would there be a place in advertising’s postmodern era for Don Draper?
The final season concludes in 1969. What happened in the advertising industry over the ensuing decades?
The logo of the “Got Milk?” campaign.
Got milk? Or: Just do it. Which is a more effective ad slogan? New consumer research probes how minds respond to questions in advertising ploys.
Cute puppies were a dominant theme of this year’s Super Bowl adfest. But was it a bit too much?
This was the year the Superbowl adfest finally hit the skids. The Twitter-storm that greeted this year’s supposedly iconic ads suggests they simply didn’t work like they usually do. The Los Angeles Times…
Budweiser hopes this little guy continues to win hearts.
Millennials, that evasive group born from 1982 to 2002, featuring characteristics and dispositions unlike any other age segment, are increasingly becoming the target of Super Bowl advertisers, as fans…
Prior to the introduction of jets, most commercial airplanes were propeller driven, like the DC-3 pictured here. These planes had a limited cruising altitude – and experienced much more turbulence.
NOAA Photo Library
Sure, you got meals served on china. But planes were frequently delayed, hijacked, and prone to fatal crashes.
Internet users are increasingly rejecting the advertisements used by social networks, even as those ads get ever more sophisticated.
My last article looked at how social media stocks like Facebook, LinkedIn and Twitter are overpriced unless these companies manage to boost their revenues several times over. Given their business model…
Our brains make judgements about images before we’re even aware of making a decision.
A Health Blog/Flickr
This is the first article in a series, How we make decisions, which explores our decision-making processes. How well do we consider all factors involved in a decision, and what helps and what holds us…
Would adverts on the road take your attention away from driving? (Digitally altered image.)
People have to take in a lot of information when driving, including the locations of other road users, lane markings, signals, speed limits, directions and the dashboard display. It only takes a second…
Advergames on mobile phones allow advertisers to directly target young children with games that promote unhealthy food.
Advergaming is a relatively recent approach to advertising that overcomes many of the limitations of traditional advertising. But advergames are increasingly being used by fast food companies to target…
Research has found there’s a high level of alcohol advertising during times children are most likely to be watching television…