Advertisers forked over $5.5 million for a mere 30 seconds of air time during the Super Bowl. Here’s Twitter’s verdict on which brands got social media bang for their bucks.
The rise in the popularity of Amanda Gorman, the nation’s first National Youth Poet Laureate, represents a prime opportunity for educators to use spoken word poetry in the classroom.
Over the past year, the singer has carefully constructed a visage that has made him nearly unrecognizable.
The falsetto virtuosity of the Weeknd, headliner of this year’s Super Bowl halftime show, contrasts with popular ShantyTok singalongs. How do these both reflect masculinity in 2021?
From Super Bowl ads to Netflix documentaries, the complicated issues of criminal justice are portrayed in simplistic and highly political ways.
The tip-top physical condition of J.Lo and Shakira shouldn’t cause women to throw up their hands and stop working out any more than Olympic cyclists should inspire us to quit riding our bikes.
Watching the chances of victory change injects life into sports, both real and fantasy.
Legendary football coach Vince Lombardi coached his last game half a century ago, but his approach holds timeless insights for educators.
In the excitement of the Super Bowl and other major sporting events, fans often forget themselves – and their voices. Loud cheering can stress your vocal folds, or voice cords. An expert explains.
Even though young leaders and old leaders may have different approaches, one isn’t necessarily better than the other. But in order to succeed, a leader better be able to bridge generational divides.
The country’s ‘Black Mecca’ is hosting the Super Bowl. With the NFL’s national anthem controversy still lingering, this creates an undeniable paradox.
The Stanley Cup winner has proven to be a weirdly accurate stock market predictor. That’s why we should cheer for the Washington Capitals this year.
What happened after Brandin Cooks took a massive blow during Super Bowl LII helps explain why NFL’s concussion crisis isn’t killing the sport’s popularity.
Companies are now tracking how consumers react on social media to Super Bowl ads. They’re also studying how the brain responds to them. Could personalized Super Bowl ads be on the horizon?
According to a management scholar, a team's mindset and structure – not its stars – will often determine its success.
Does the Eagles’ vaunted defense give them an edge? Cal State Northridge’s sport psychology lab ran a regression analysis to test the popular adage.
A study of the brains of 111 NFL players after their deaths showed that 110 had degenerative brain disease. Here are some expert analyses of what can be done to stop brain injury from sports.
A year after Prince’s death, fans the world over are still coming to terms with the loss of an uncompromising musical and cultural visionary.
Alcohol companies used controversial marketing practices in their Super Bowl commercials – including using animals and themes that are appealing to youth.
Recognizing that the game itself is often lopsided and boring, the NFL, through the years, has worked to minimize its significance.