Companies can help both society and the bottom line by spending the price of a 30-second Super Bowl spot on something that benefits society.
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Articles on Super Bowl
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The evidence that football leads to brain injury is mounting, but there are two big reasons why it’s not likely to change anytime soon.
The threat of millennial consumers to American football is no illusion.
This was the year the Superbowl adfest finally hit the skids. The Twitter-storm that greeted this year’s supposedly iconic ads suggests they simply didn’t work like they usually do. The Los Angeles Times…
More than a week after becoming football legend, the Super Bowl’s last-minute interception continues to prompt second guessing: did Seattle Seahawks coach Pete Carroll make a bad call when he ordered Russell…
“The worst call in Super Bowl history,” read a headline in my hometown Seattle Times after Seahawks’ head coach Pete Carroll seemingly threw the game away with his ill-fated decision to pass – rather than…
Forget about the Presidential State of the Union address. If you want to understand American values, you need to watch the annual Super Bowl advertisements. This year 114 million people watched the ads…
Millennials, that evasive group born from 1982 to 2002, featuring characteristics and dispositions unlike any other age segment, are increasingly becoming the target of Super Bowl advertisers, as fans…
Seattle Seahawks cornerback Richard Sherman gets called a lot of things. He calls himself the greatest cornerback in the NFL (and Seattle fans tend to agree). Sportswriters and some other players call…
The XLVIII (that’s the 48th) contest has been held in New York and be fought out by the Seattle Seahawks and the Denver Broncos, with the Seahawks crushing the Broncos 43-8. Fox TV, which broadcast the…
Top contributors
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Knight Chair in Sports Journalism and Society, Penn State
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Professor of Ethics, Auburn University
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Associate Professor of Sport Media, University of Iowa
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Professor of Sociology, West Virginia University
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Professor and Director, Center for Gambling Studies, Rutgers University
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Professor of Marketing, Auburn University
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Professor & Chair of Political Science; Director of the Center for Public Opinion, UMass Lowell
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Professor of Public Policy and Saul L. Stern Professor of Civic Engagement, University of Maryland
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Lecturer, University of Leicester
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Associate Professor of Advertising Theory, University of Bath
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Director of Undergraduate Studies, School of Journalism, Media and Cultural Studies, Cardiff University
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Professor of Marketing, University of Oregon
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Senior Lecturer, MIT Sloan School of Management
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Dana and David Dornsife Professor of Psychology and Director of the Wrigley Institute for Environment and Sustainability, USC Dornsife College of Letters, Arts and Sciences
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Professor of Psychology, Hope College
