College athletes have made substantial progress in being able to get paid for the use of their name, image and likeness − except in one realm.
Academic rigor, journalistic flair
Articles on TV ads
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Marketers are increasingly focused on reaching narrow audiences – but when it comes to mass appeal, the Super Bowl doesn’t miss.
While TV political ads might seem old-fashioned in the age of social media, research shows that this kind of advertising does win votes – and could influence the upcoming midterms.
