Millions of dollars go into each Super Bowl ad.
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Marketers are increasingly focused on reaching narrow audiences – but when it comes to mass appeal, the Super Bowl doesn’t miss.
New Balance shoes are front and center in a scene from ‘Ted Lasso.’
Product Placement Blog/Universal Television
Global spending on product placements is expected to top $23 billion in 2021, about a 14% increase over the previous year.
Millions of shelter animals are adopted in the U.S. every year.
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A new study analyzes the language in nearly 680,000 pet adoption ads.
Times Square is the Mecca of advertising.
Reuters/Chip East
In the information age, advertising is no longer needed to inform consumers.That means its primary role is to manipulate.