Marketers are increasingly focused on reaching narrow audiences – but when it comes to mass appeal, the Super Bowl doesn’t miss.
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Global spending on product placements is expected to top $23 billion in 2021, about a 14% increase over the previous year.
A new study analyzes the language in nearly 680,000 pet adoption ads.
In the information age, advertising is no longer needed to inform consumers.That means its primary role is to manipulate.
