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Articles on Women's sports

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Players for the Connecticut Sun and the Las Vegas Aces square off during basketball’s WNBA semi-final in September 2020 in Bradenton, Fla. (AP Photo/Phelan M. Ebenhack)

What pro sports should learn from resilient women athletes post-pandemic

Women athletes and pro sports leagues are doing more with less, seizing the moment and expectations during the COVID-19 pandemic. When the crisis passes, professional sport should follow their lead.
These effects may have the greatest impact on elite athletes. Leonard Zhukovsky/ Shutterstock

How periods and the pill affect athletic performance

Some evidence shows that hormonal fluctuations throughout the menstrual cycle can both increase and decrease athletic performance.
Members of the University of Oregon’s basketball team embrace before the final of the Pac-12 women’s tournament. AP Photo/John Locher

Can gambling juice fandom for women’s sports?

When fans place a bet, it motivates them to watch a sport and root for a team they might otherwise have little interest in.
The Toronto Furies huddle up before their match-up against crosstown rivals, the Markham Thunder. Photo Credit: Dave Holland

Women’s hockey has avid fans but needs a corporate cash infusion

Corporate brands have a potentially lucrative opportunity with women’s hockey. All they need to do is have a little imagination and take a chance on long-term potential.

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