What Hollywood studio bosses seem not to realise is that they're trying to save US$1 billion but could lose ten times as much as a result.
Disney says the Marvel movie just beat 'Avatar' as the top-grossing movie of all time. Inflation tells a different story, as an economist explains.
Studios are starting to realize that diverse casts and diverse stories have a massive earning potential.
It's why Marvel's effort to break the worldwide box office record is doomed, as an economist explains.
A great movie that gets some of its history wrong is way better than an accurate film that puts people to sleep.
The Star Wars franchise has become so familiar in 40 years that it's easy to forget it broke new ground in 1977.
An analysis of more than 800 top-grossing films suggests diverse movies struggle in front of international audiences.
The new mummy film is the latest foray into 'shared universes', the seemingly critic-proof movie juggernauts that have come to dominate our cinemas.
Many films exist on a knife-edge ... failure is only a screening away.