The NCAA has moved to permit college athletes to seek endorsement deals. under new rules to be adopted by 2021.
AP Photo/Marcio Jose Sanchez
Now that the NCAA will allow college athletes to seek paid endorsements, questions abound about how the players will be able to cash in on those deals. An expert on student athletes weighs in.
California lawmakers have approved a bill that would enable college athletes to get paid endorsements.
AP Photo/Marcio Jose Sanchez
California's legislature has approved a bill that would let college athletes get paid endorsements. A sociologist explains what the measure would mean for the players.
While most college football players believe they have a good shot at going pro, very few do.
David J. Phillip/AP
While most college football players believe they have a good shot at going pro, statistics – and the upcoming NFL draft – show most are sadly mistaken and would be well served to earn their degrees.
College athletes are prohibited from profiting from their performance.
As the nation prepares to watch the Final Four, a sports scholar examines new information that shows how college athletes make money for their schools, coaches and corporations – but not themselves.
Recruited athletes often get a leg up in the admissions process.
The college admission scandal that involved big bribes, coaches and Hollywood actors grew out of a system that favors rich parents and gives coaches too much leeway in admissions, a scholar argues.
Fresno State Bulldogs head coach Jeff Tedford and running back Ronnie Rivers hoist the Las Vegas Bowl trophy after the Bull Dogs defeated Arizona State on Dec. 15.
Stephen R. Sylvanie-USA TODAY Sports
While college football coaches who make it to the widely televised bowl games stand to collect major bonuses, history shows that bonuses for top coaches predate the days of TV and radio.
Former University of Maryland football coach DJ Durkin pictured on the field in an undated photo.
Even though Maryland college football coach DJ Durkin has been fired, his 11th hour ouster will not rid college football of some of its deepest problems, argue two scholars on race and college sports.
The demands of college sports often take precedence over education.
Research shows student-athletes spend triple the amount of time on sports as on academics, raising questions about whether they actually benefit from a college education, a sociology professor argues.
A group of basketball players talking and appearing to have fun. A recent study showed that college athletes benefited from special counseling designed for them.
Student athletes may sometimes be put on a pedestal, but they experience problems just like any student. They sometimes may be harder to reach, however. A novel program suggests a winning approach.
Brains vs. brawn: Does big-time college sports value black student-athletes?
Although University of Maryland football player Jordan McNair died from heatstroke during practice, his death also resulted from a culture that exploits black players, says a professor who studies race and sports.
In the Final Four of College Chess, most of the players come from abroad.
The Final Four of College Chess may not generate as much buzz as college basketball's Final Four, but proponents says its competitors represent top talent with highly coveted critical thinking skills.
Walter Byers served as executive director of the NCAA between 1951 and 1988.
Jim Bourdier/AP Photo
In the 1950s, NCAA Executive Director Walter Byers coined the term 'student-athlete,' which laid the groundwork for the organization to reap the windfall from its annual basketball tournament.
Ohio State football coach Urban Meyer pumps his fist after besting Alabama in the Sugar Bowl this past January.
USA Today Sports/Reuters
For coaches like Ohio State's Urban Meyer, it's not just about X's and O's.
College athletes need to pay attention to their academic life.
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As the NFL Draft starts in Chicago, it is important to remember that most college athletes need to pay attention to their academic life: only about 4% will go on to play professionally.