Colleges that let their athletes use their school brand for paid endorsements may appeal more to new recruits.
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A sports management scholar weighs in on whether college athletes can appear in their school’s swag while promoting various products.
NBA star LaMelo Ball stirred controversy recently with comments that school doesn’t hold much value for superstar athletes.
NBA star LaMelo Ball told GQ magazine that star athletes who want to play in the NBA ‘don’t need school.’ Was he right or wrong? And why?
Giving personal expense stipends to student-athletes may lead to higher costs of attendance for college students overall.
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New research shines the light on how colleges can inflate living expense estimates to offer bigger stipends to student-athletes.
Major business deals and endorsements for student-athletes may affect their academic and personal lives.
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Student-athletes can now seek to make money from their name, image and likeness. But there are risks, a college sports expert warns.
Fight for equity in women’s college sports has been a decadeslong battle.
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College basketball has long favored men over women athletes, history shows. The disparities that surfaced during March Madness are the latest example.
The world of college athletics promises many opportunities to young players, but at what cost?
When college athletes practice or play, they’re really performing work. But are they able to speak up when the work conditions threaten their health? And what happens when they do?
Football glory costs money.
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Much more than trophies are at stake when colleges recruit football players.
Gigi Bryant, looking up to her dad on the court in 2016.
Before a helicopter crash brought about their tragic deaths, Kobe Bryant’s daughter Gianna aspired to carry on his legacy as a pro basketball champion.
Kobe Bryant #24 of the Los Angeles Lakers waves to the crowd after passing Michael Jordan on the all-time scoring list in 2014.
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Unlike when Kobe Bryant went straight from high school to the NBA, future superstars must now spend at least one year in college or overseas. A sports scholar explains how that could soon change.
The NCAA has moved to permit college athletes to seek endorsement deals. under new rules to be adopted by 2021.
AP Photo/Marcio Jose Sanchez
Now that the NCAA will allow college athletes to seek paid endorsements, questions abound about how the players will be able to cash in on those deals. An expert on student athletes weighs in.
While most college football players believe they have a good shot at going pro, very few do.
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While most college football players believe they have a good shot at going pro, statistics – and the upcoming NFL draft – show most are sadly mistaken and would be well served to earn their degrees.
Carol Folt, the next president of the University of Southern California.
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New systems with stricter rules would make it easier to hold colleges and universities accountable on behalf of the taxpayers who support them.
Fresno State Bulldogs head coach Jeff Tedford and running back Ronnie Rivers hoist the Las Vegas Bowl trophy after the Bull Dogs defeated Arizona State on Dec. 15.
Stephen R. Sylvanie-USA TODAY Sports
While college football coaches who make it to the widely televised bowl games stand to collect major bonuses, history shows that bonuses for top coaches predate the days of TV and radio.
Former University of Maryland football coach DJ Durkin pictured on the field in an undated photo.
Even though Maryland college football coach DJ Durkin has been fired, his 11th hour ouster will not rid college football of some of its deepest problems, argue two scholars on race and college sports.
The demands of college sports often take precedence over education.
Research shows student-athletes spend triple the amount of time on sports as on academics, raising questions about whether they actually benefit from a college education, a sociology professor argues.
Brains vs. brawn: Does big-time college sports value black student-athletes?
Although University of Maryland football player Jordan McNair died from heatstroke during practice, his death also resulted from a culture that exploits black players, says a professor who studies race and sports.
Children wait at a private charity after being released by Customs and Border Protection.
AP Photo/Eric Gay
United’s CEO called the Trump policy ‘in deep conflict’ with his company’s values, the latest example of a corporate leader speaking out on a political issue, something almost unheard of a few decades ago.
The former president, seen here with the highest paid basketball coach in the NCAA, was known for getting into March Madness.
AP Photo/Alex Brandon
Every March, millions of Americans watch the NCAA’s annual college basketball tournament, while millions more fill in brackets to win their office pool.
When a player’s on fire, is it hot hands?
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For 30 years, sports fans have been told to forget about streaks because the ‘hot hand’ is a fallacy. But a reanalysis says not so fast: Statistics show players really are in the zone sometimes.
Indiana University football coach Kevin Wilson explains VR-enabled training to his players.
Indiana University Athletics
Virtual reality technology is a radical departure from traditional video presentation, with myriad applications in both consumer media and in athletic practice.