Articles on Colors

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Female members of Congress wore white in a nod to suffragists during the State of the Union. AP Photo/Carolyn Kaster

How white became the color of suffrage

Being the media-savvy women that they were, suffragists realized they needed to come up with a meaningful, recognizable brand.
Researchers studied whether subtly being exposed to different colors could change tipping behavior. Anutr Yossundara/Shutterstock.com

Want better tips? Go for gold

Studies show a weak relationship between tip amounts and quality of service. But the color gold seems to have a way of making diners feel wealthier – and more generous.
Some believe the color pink can calm unruly inmates. Others say it’s a form of humiliation. Mohd KhairilX/Shutterstock.com

Can pink really pacify?

Famously feminized by the Nazis – and later used in prison cells to limit aggression in inmates – the color pink toes a shaky line between social psychology and gender stereotyping.

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