Each of these tricks is old, but each has been supercharged by the use of information technology.
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Articles on drip pricing
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We are easy prey for drip pricing, the practice of incrementally disclosing unavoidable additional fees, squeezing our wallets and feeling unfair.
Those annoying fees at the end of your online booking? They should be disclosed early.
ACCC Chairman Rod Sims has put drip pricing in online markets on the regulator’s hit list for the year ahead, warning there would “shortly be enforcement in this area”. It’s a welcome and overdue move…
