If their social media accounts were anything to go by, celebrities can't get enough of vitamin and mineral infusions, or vitamin drips. Now therapy lounges are popping up for everyone else to try.
By getting young women hooked before they've even formed wrinkles, Botox peddlers have realized they can enlist them in a lifetime of treatment.
Irrational prescriptions are a major global health problem. The World Health Organisation estimates that more than half of all medicines are inappropriately prescribed, dispensed or sold.