Morrison’s chameleon quality means that he may be able to modify the blokey approach if the focus groups suggest that’s required.
Morrison is conflicted. It's risky for him to play down the allegations of standover tactics, let alone fail to take seriously enough the party's need for more female MPs.
Liberal backbenchers Julia Banks and Julie Bishop during question time in parliament.
New research shows that conservative voters generally fail to see how being female can impede political success, while left-of-centre voters list gender as the main obstacle to success.
The Liberal Party room is dominated – and increasingly so over the past generation – by male MPs who anoint leaders in their own image.
Other conservatives parties in the Western world have done better on female representation than the Liberals - the party needs a gender quota and to rid itself of its right-wing thugs.
Julia Banks’ seat of Chisholm is on a margin of less than 3% after the distribution.
In announcing she would not contest the next election, the member for the highly-marginal Chisholm has cited bullying and intimidation for provoking her decision.