Neuroimaging could help the courts better distinguish between two similar trademarks.
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How do you determine whether one brand is similar enough to another to infringe on its trademark? Researchers propose that comparing brain scans could be an option.
Research groups supported by the U.S. BRAIN Initiative recently released the most comprehensive map of cell types in the motor cortex of humans, monkeys and mice.
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Scientists have been mapping the brain for centuries. New visualization tools bring them one step closer to understanding where thoughts come from and new ways to treat neurological disorders.
Your experiences affect your brain – and your brain affects your health.
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New research points to a biological way that racism can lead to health disparities.
Even young children are very aware of whether they’re getting their fair share.
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Cognitive neuroscientists use brain imaging and behavioral economic games to investigate people’s sense of fairness. They find it’s common to take care of yourself before looking out for others.
The virus seems to have a range of effects on the brain, even in patients with only mild lung illness.
Researchers have ideas how to probe consciousness in another.
The only consciousness you can ever be certain about is your own. But there are different types of clues that could hint at what’s happening within another entity.
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Areas of the brain are being mapped, much like the towns, cities and countries represented in a typical atlas.
Erik Sorto can make intuitive movments for first time in 13 years.
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A tetraplegic patient has been able to play rock, paper and scissors thanks to a prosthetic device implanted in the region of his brain thought to control intentions.
What’s Hodor’s back story?
George R. R. Martin’s Hodor is a textbook example of someone with expressive aphasia.
It’s not all bad news for older brains.
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For years, conventional wisdom held that growing older tends to be bad news for brains. Past behavioral data largely pointed to loss in cognitive – that is, thinking – abilities with age, including poorer…
Experimenting with bubbles.
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Some shares have new owners every second. Today much of the buying and selling is done by computers, but some still rely on human intuition – the gut feeling of the experienced trader. “Nobody can predict…
Scientists have developed a new technique to study the brain, by making it transparent. Using a post-mortem mouse brain…
Neuroscience is used to explain everything from sexual attraction to voting habits to why we buy particular products.
In May last year, a new attraction called The Ascent opened for a brief season in Brooklyn, New York. Described as “part art installation, part adventure ride and part spiritual journey,” The Ascent consisted…
It just isn’t possible for someone with a normal brain to selectively use just one side of it.
When it comes to New Year’s resolutions, getting your body in shape often tops the list. But what about your brain? If your left or right brain is feeling a little flabby, there’s a wide range of books…