How do you determine whether one brand is similar enough to another to infringe on its trademark? Researchers propose that comparing brain scans could be an option.
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Articles on Neuroimaging
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Scientists have been mapping the brain for centuries. New visualization tools bring them one step closer to understanding where thoughts come from and new ways to treat neurological disorders.
New research points to a biological way that racism can lead to health disparities.
Cognitive neuroscientists use brain imaging and behavioral economic games to investigate people’s sense of fairness. They find it’s common to take care of yourself before looking out for others.
The virus seems to have a range of effects on the brain, even in patients with only mild lung illness.
The only consciousness you can ever be certain about is your own. But there are different types of clues that could hint at what’s happening within another entity.
Areas of the brain are being mapped, much like the towns, cities and countries represented in a typical atlas.
A tetraplegic patient has been able to play rock, paper and scissors thanks to a prosthetic device implanted in the region of his brain thought to control intentions.
George R. R. Martin’s Hodor is a textbook example of someone with expressive aphasia.
For years, conventional wisdom held that growing older tends to be bad news for brains. Past behavioral data largely pointed to loss in cognitive – that is, thinking – abilities with age, including poorer…
Some shares have new owners every second. Today much of the buying and selling is done by computers, but some still rely on human intuition – the gut feeling of the experienced trader. “Nobody can predict…
Scientists have developed a new technique to study the brain, by making it transparent. Using a post-mortem mouse brain…
In May last year, a new attraction called The Ascent opened for a brief season in Brooklyn, New York. Described as “part art installation, part adventure ride and part spiritual journey,” The Ascent consisted…
When it comes to New Year’s resolutions, getting your body in shape often tops the list. But what about your brain? If your left or right brain is feeling a little flabby, there’s a wide range of books…
Top contributors
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Senior Lecturer, School of Psychological Science, La Trobe University
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ARC Future Fellow and Associate Professor of Cultural Studies, The University of Queensland
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Professor of Finance, Warwick Business School, University of Warwick
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Penn State
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Cultural Geographer, Royal Holloway University of London
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Scientist in Behavioral and Experimental Economics, California Institute of Technology
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Associate Professor of Psychology, Brandeis University
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Lecturer in cognitive neuroscience, Bangor University
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Lecturer in Cognitive Neuroscience, City, University of London
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Lecturer in BATP Prop Making, Royal Central School of Speech & Drama
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Affiliate Guest in Psychology, University of California, Santa Barbara
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Consultant Neurologist and Honorary Associate Professor in Neurology, UCL
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Assistant Professor of Psychology, Georgia State University
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Professor of Psychology, and Psychiatry and Behavioral Neuroscience, University of Chicago
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Postdoctoral Scholar in Social Cognitive Neuroscience, University of Chicago
