Virtual influencers can be effective ambassadors for climate-related causes, albeit with some caveats.
Ethical influencers create content that aims to educate their online audiences about the impact of day-to-day consumption habits and more sustainable lifestyles.
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Much of social media influencing is about getting people to consume more. However, ethical influencers are using their online presence to advocate for sustainable lifestyles.
People’s ways of choosing books are significantly influenced by our offline relationships and book browsing habits.
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Even for people who regularly look to social media platforms for book recommendations, recommendations from friends, family members or colleagues are a main way of choosing what to read.