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An ad for the city of Las Vegas features a lesbian couple who decide to get married. Ads featuring same-sex couples face a backlash, particularly from conservative consumers, but there are ways to make them more accepted. YouTube

Out of the closet: Easing the backlash against same-sex couples in advertising

Most North American consumers generally prefer advertising with male-female couples rather than same-sex couples. But changes in how brands frame the messages of advertisements could change that.

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