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Even if the thought counts, the effort might not be worth it. karen roach/Shutterstock.com

Calling donors to thank them doesn’t make them more likely to give again

Like any personal touch, there's a chance this common fundraising step makes people feel warm and fuzzy inside. But a five-year research project found that it doesn't make donors more generous.
Boris Yeltsin shakes hands with Russia’s most powerful businessmen in Moscow. AP Photo

What is an oligarch?

Oligarchs have made headlines recently as the impeachment hearings against President Donald Trump move forward.
A firefighter walks along a containment line while battling a 2018 wildfire in Redding, California. AP Photo/Marcio Jose Sanchez

Data science could help Californians battle future wildfires

Researchers like myself are finding transformative new ways to help planners, leaders and first responders tackle disasters from afar.

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