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Articles on Soft power

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Former presidents Olusegun Obasanjo and Thabo Mbeki share a light moment at a meeting of the G8 and developing nations in Tokyo in 2000. EFE-EPA/Michel Euler

Mbeki and Obasanjo: case studies in the use of soft power in Africa’s interests

Former presidents Obasanjo and Mbeki have arguably made the most important contribution to Africa in the 21st Century by promoting peace, democracy, regional integration and pan-Africanism.
Chinese President Xi Jinping (right) shakes hands with French Foreign Minister Jean-Yves Le Drian in Beijing on November 6, 2019. Also present is Élisabeth Borne, Minister of the Ecological and Inclusive Transition (left). Ludovic Marin/AFP

Covid-19: Lessons from China’s public diplomacy in the EU

China’s attempts to promote its actions and model of governance while discrediting the EU are not a short-term response to the pandemic, but part of a long-term strategy to build its international power.
Jack Ma speaks at a meeting of the World Economic Forum Foundation in 2015. Jolanda Flubacher/World Economic Forum

China: rise of a new philanthropic power

From helping fight coronavirus to supporting education and biodiversity projects, China's tech billionaires have moved boldly into philanthropy, continuing what is an ancient tradition.
China is broadcasting to more than 1 billion people in several different languages, while Australia sits on its soft power reviews. Screenshot/YouTube

As Australia’s soft power in the Pacific fades, China’s voice gets louder

Soft power is a country's ability to gain influence through attraction. Australia's soft power in the Pacific began waning when it axed the Australia Network in 2014. And China is filling the gap.

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