Sportswomen still struggle for attention and too many girls are discouraged from taking sport seriously.
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Articles on Sport participation
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While getting more women to take part in sport is a laudable achievement, it would be better if the campaign also helped free them from the objectification of the dominant male gaze.
Negotiations for the new media rights for cricket in Australia could see a change in how we watch games, and even be linked to a drop in people actually playing the game.
Without addresses inequalities in sport and diversifying funding, there will always be a problem in getting ordinary people interested in sport.
Top contributors
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Director, Centre for Employee and Consumer Wellbeing; Senior Lecturer, Deakin Business School, Deakin University
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Senior lecturer in Screen Media, Victoria University
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Lecturer in Sport Policy and Development, Durham University
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PhD candidate in psychology. Former professional tennis player, current coach, coach educator and speaker, University of East London
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Research assistant, RMIT University
