Apple's decision to end iTunes for its new desktop operating system is an attempt to retain and regain market share from rival media platforms.
While the figures may seem alarming, we should remember that, unlike free-to-air TV, subscription video-on-demand services are not regulated for local content.
How likely are you to tune in to watch a streamed show at the same time as your friends, and chat in real time online? This is the goal of Facebook Watch.
Netflix and the like are already big business, but here's why British film should focus more on Chinese subscription services