Though Chief Wahoo won’t appear on uniforms, there’s no reason to think that the mascot won’t endure on signs, clothing and memorabilia.
Arturo Pardavila III
Research on the relationship between mascots and fandom shows just how tricky it is to truly eradicate a mascot from a region's collective identity.
Tourists play slot machines at the Paris Las Vegas hotel and casino in Las Vegas, Nevada.
Jae C. Hong/AP Photo
Excessive indulgence is the city’s unifying theme. It’s also a way to end your life. Just ask Stephen Paddock.
Melbourne, city of cranes.
Image from www.shutterstock.com
Melbourne has seen tens of thousands of new apartments constructed over recent years, and apartment brands are flourishing. We can see striking typographic similarities with another economic frenzy: the 1870s cattle boom.
BHP will go back to the future following the move to ditch “Billiton” from it’s name.
BHP's rebrand is unlikely to affect the bottom line, research shows. But if it improves relations with politicians and voters, it would still be a success.
The old Toblerone chocolate design (top) and new, gappier design (below).
In striving to reduce costs and boost profits, firms must be wary of stripping intangible assets – such as iconic design.