Articles on Nurofen

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The dizzying range of “targeted” pain-relief options in pharmacies can make your head hurt.

Targeted pain relief or targeted marketing? The truth hurts

A visit to the pharmacy for pain relief can be complicated. As consumers, we are faced with a bewildering choice of pain relief options. But why? Within the Nurofen range we have Nurofen for back pain…
Nurofen was criticised for claiming its products “target” different sites of pain. samcatchsides.com/flickr

TGA failure gives Nurofen consumers a headache

In 2010, the promotion of the Nurofen range of products “targeting” migraine, back pain, tension headache and period pain was awarded a CHOICE shonky award. This was because all these products contained…

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