Sections

Services

Information

AU Australia

Analysis News Columnists

Analysis and Comment

Consumers are faced with myriad choices when they come to buy a car. Shutterstock

Small, not big data key to working out what consumers want

Corporations everywhere are hoovering up petabytes of data in a bid to understand and predict consumer preferences. But what if they’re missing the point, and should instead focus on “small data”? First…

Why ‘free’ will eventually cost you

Remember the days when free really was free? When reading a news article to the end didn’t mean having to get over, around or through a paywall. Or when loyalty schemes actually rewarded loyalty with decent…

More Analysis and Comment

Research and News

More Research and News

Renewing Federalism

More

Columnists

More Columnists

Editors’ Picks

Job Board

Where experts
find jobs

More Jobs
Global leaders driving world-class innovation

Events

More Events

How we are different

10 reasons

Most Read past week

  1. The psychology behind Apple’s fans. Blind loyalty or just wanting to belong?
  2. Why ‘free’ will eventually cost you
  3. What a Scottish ‘yes’ vote would mean for Australian markets
  4. Explainer: why the James Hardie asbestos victim compensation fund is running out of money
  5. Putting a real cost on delaying the super guarantee rise

Pitch an Idea

Got a news tip or article idea for The Conversation?

Tell us

Our Audience

The Conversation has a monthly audience of 2 million users, and reach of 10 million through Creative Commons republication.

Want to Write?

Write an article and join a growing community of more than 14,100 academics and researchers from 894 institutions.

Register now

Make a Donation

The Conversation relies on sector, government and reader support. If you would like to help us have even better conversations, then you may like to make a one-off or on-going donation.

Donate