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Consumers are faced with myriad choices when they come to buy a car. Shutterstock

Small, not big data key to working out what consumers want

Corporations everywhere are hoovering up petabytes of data in a bid to understand and predict consumer preferences. But what if they’re missing the point, and should instead focus on “small data”? First…

Why ‘free’ will eventually cost you

Remember the days when free really was free? When reading a news article to the end didn’t mean having to get over, around or through a paywall. Or when loyalty schemes actually rewarded loyalty with decent…

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