Articles on Rewards

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Eating a delicious doughnut now seems more rewarding than the nebulous concept of “better future health”. from

Why telling people they could get sick in the future won’t persuade them to be healthy now

People tend to value potential future rewards less than similar immediate rewards when they must choose between them. Psychologists and economists call this “delay discounting”.
Games like Pokémon GO cleverly exploit our psychology in the way they dole our rewards to keep players hooked. Shutterstock

The power of rewards and why we seek them out

The Pokemon GO craze has tapped in to our desire to seek out rewards. But there different types of rewards in life, each designed to capture our attention, even train our behaviour.
Max ndParty.

The rewards and punishments of being two

Imagine if you woke up one day and found yourself unexpectedly surrounded by presents and then a few days later you woke up to find chocolate eggs all over your room. Would you rejoice in your good fortune…

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