Fire risk communication strategies must not only be supported by formal institutions such as government agencies but also be rooted in and sensitive to each market’s socio-cultural dynamics.
Our brains cannot easily understand tiny risks so we tend to overestimate them. That’s when we need a little extra help to make the best decisions about our health.
Understanding numbers in the news or social media can empower you to figure out risks and make good choices. Here’s what to look out for to make sure you aren’t misled by COVID-19 coverage.
As the third wave ravages Ontario, there is public confusion and mistrust. Premier Ford’s flip-flops on restrictions indicate not just poor risk communications, but the lack of an informed plan.
How do we reasonably and accurately balance the risks of the AstraZeneca vaccine against the benefits? Conceptualising risk can be tricky, but the government’s latest advice is sensible.
People show decreased cognitive processing in high concern situations. Effective communication needs to respectfully address concerns, and build trust, otherwise information may be rejected.