A sociologist dressed men of different races in the same clothes – and then dispatched them to nightclubs across Texas to see what would happen.
The longing for lighter skin remains a taboo topic in African-American communities.
Winemakers call the ecological factors that define their product terroir. By redefining that idea to include history and social ties, New England craft brewers have grown an industry with local roots.
Sociologists know what conditions make it more likely a mass delusion will take hold and spread through a group – whether adherence to a fashion fad or belief in a doomsday cult.
The people most affected must be involved in designing the solutions.
Humankind has today reached a historical peak in developing its strengths. It should use it to create a human community of nations inclusive on all fronts : scholars can help.
Research shows that context matters for understanding what a person's words mean – especially when power dynamics are involved.
Current events can boost our collective memory of past events in predictable ways, finds study.
We need to look beyond the music industry to understand the rise of the comeback.
A candidate's perceived Islamophobia may influence a French Muslim's vote, but the impact of religious faith on political choice should not be overstated.
Just about everyone wants medical care, but some want it a lot more. We discovered a personality trait that explains why it's hard to improve health care outcomes and costs.
Even though Facebook claims to be a global community, its rise has come at the expense of online subcultures for marginalized people, from body modification enthusiasts to drag queens.
A 'witch hunt' is what Trump called investigations into his campaign and Russian interference in the 2016 election. An anthropologist explains the connection between witch hunts and social control.
The White House is pushing for more private prisons. But do the industry's promised benefits hold up to scrutiny?
Hot-desking tends to affect different employees differently – it tends to produce winners and losers.
New ways of expressing discontent are constantly emerging. Could mass shootings join what sociologist Charles Tilly has dubbed the 'repertoire of contention'?
If your friends undermine your decision not to drink, don't be offended. They’re probably just dealing with their own insecurity about their drinking.
People with cancer are exposed to many, often misrepresented, ideas about cancer. These can induce stress and even shame for the sufferer who might feel they've done something wrong.
Most studies on straight girls kissing focus on dorm rooms and dance floors. But one sociologist looks at the development of 'sexual friendships' among women previously ignored like single moms.
A sociologist wanted to know how simply self-identifying as 'multiracial' – regardless of how you actually looked – would influence your attractiveness.